“OTTOGI” (오뚜기)

90.5 X 60 CM

ACRYLIC & INTERFERENCE & SCREEN INK ON CANVAS

2009 CASPER KANG

OTTOGI, Since 1969.

우리나라는 모든것을 빨리 빨리, 식문화도 빨리 빨리, 그것을대표하는 오뚜기

A symbolic reference to the state of mind pervading Korean society which demands everything, including the basic element of food, to be solved as quickly as possibly, if not instantly. As one of the oldest and most established Korean confectionary companies, their logos cover a large proportion of instant foods, snacks, and beverages in any convenience store/supermarket. The Ottogi logo exists as a representation of the “quickly-quickly!” aspect of Korea.


Images may not be used without consent

2009 Casper Kang